PESCO Model | Digital Marketing Funnel | Digital Marketing Course(lec-3)

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PESO is a media strategy for Paid, Earned, Shared and Owned media. Almost ten years ago, media channels used to be thought of in siloed ways: Earned media was the main focus of PR. Paid media was the main focus of advertising. Digital marketing depends on its funnel strategy, including five steps below.

1: Awareness

2: Interest

3: Relationship

4: Desire

5: Action


This article briefly explains the PESCO model, Marketing strategies, and digital marketing funnel. This article will benefit you as we hope you will learn many things from it. THANKS!

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