Conceptual Marketing SEO / SEM | Digital Marketing Course(Lec-4)

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The main difference between SEO and SEM is that Search Engine Optimization (SEO) focuses on optimizing a website to get traffic from organic search results. On the other hand, Search Engine Marketing (SEM) focuses on getting traffic and visibility from organic and paid searches.

Which is better, SEO or SEM?

The question is raised: which marketing strategy is better? The main difference is that SEM gets traffic through paid advertising, while SEO drives, monitors, and analyzes organic (unpaid) traffic. SEO is the best strategy for long-term web results. Websites can receive free traffic and take complete dominance of search engine optimization. SEM only works when you pay for advertising.

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