Introduction: Social media has become a popular marketing strategy for businesses because it allows them to interact with clients directly. It also enables them to spread the word about their products or services. However, companies need to know what type of social media tool they should use to achieve their goals. There are several types of social media tools available today and each one has its benefits and disadvantages. In this article, we will be looking at some of the different kinds of social media tools so that you can decide which one will best suit your needs.

 The most common types of social media tools are:

  1. Blogging tools

These include word processors, text editors and publishing platforms. The best blog tools are easy to use, mobile-friendly and give you complete control over your content.

  1. Content management systems (CMS)

A CMS is a tool that allows you to build and manage websites. There are many different kinds of CMSs on the market today. Still, they all follow a similar structure: they allow you to install themes (designs) that affect your website's look and feel, add pages and content, create menus, and organize your content into categories or sections.

  1. Email marketing apps

Email marketing apps help you send emails to your contacts through third-party services such as MailChimp or Campaign Monitor. They can also integrate with your existing email service provider account so that you don't have to manually copy-paste email addresses every time you want to send an email newsletter.

  1. Social media scheduling tools

Social media scheduling tools allow users to schedule posts for later publication or post them directly from their desktop or mobile device via a browser extension without logging in every time they want to post something new on their social media channels.

  1. Content Management Tools

Content management systems (CMS) are software platforms that allow you to create, edit and publish content on your website or blog. CMSs typically have features like visual editors, custom domains, and analytics tracking built in that make it easy to manage your site without coding everything yourself. Some popular CMSs include WordPress, Drupal and Magento.

  1. Social Media Management Tools (SMMT)

Social media management tools help you schedule posts across multiple social networks to distribute your content at optimal times for maximum reach and engagement. Many SMEs also come with analytics dashboards that allow you to monitor how well your social media efforts are working to optimize future campaigns accordingly. Some popular SMMTs include Hootsuite and Sprout Social.

  1. Buffer (Free)

A tool that helps you schedule posts across multiple channels, including Facebook, Twitter, LinkedIn, Google+ and Instagram. It can also track clicks on each post and measure the impact of your content. The free version comes with ten scheduled updates per day for all channels.

  1. Hootsuite (Free)

A robust social media management suite that helps you connect multiple accounts from different networks in one place, analyze their performance, and publish content at scheduled times across all channels. Hootsuite also allows users to schedule messages in advance and track the performance of their posts in real-time.

  1. Social Listening Tools

Listening tools allow you to listen to what people say about your brand or industry on social media channels like Facebook, Twitter and Instagram. They also provide insight into customer satisfaction levels, which can help improve customer service or product development efforts.

  1. Social Media Monitoring Tools

These tools help you track what people say about your brand, competitors and industry. They can show you the most popular keywords and topics discussed on social media, but they often provide insight into sentiment analysis. This lets you know whether users are happy with your product or service or if they have complaints or suggestions that need to be addressed.

  1. Social Media Analytics Tools

These tools help you measure how well your posts perform on each platform to see which ones get the most engagement and adjust accordingly in the future.

  1. Managing Your Social Media Accounts

Scheduling tools will allow you to schedule content in advance so it appears when you want it to appear. These tools include Hootsuite, Buffer and Sprout Social. These tools make it easier for you to create posts or tweets at a specific time instead of doing it manually every time something comes up that needs attention.

  1. Posting Tools

These are used for posting content on your social media accounts such as Facebook or Twitter. Some examples include Buffer, Sprout Social and Hootsuite, which allow you to schedule posts so they go out at a particular time or date; TweetDeck, which will enable you to post directly from your desktop without need.

  1. Social networks

These websites enable people to connect, share content and data, and build relationships. They include popular platforms like Facebook and Twitter.

  1. Social bookmarking sites

These sites help people organize links to content on the web by allowing users to vote for their favourite links (similar to Google's PageRank). Some examples include Delicious and Digg.

  1. Social curation tools

These tools let users find interesting content on social networks and share it with their followers or subscribers. They also provide analytics about your content's performance on these networks, such as how many times it was viewed or shared by others. Some examples include Hootsuite and Bufferapp.

  1. Social CRM software

These tools help companies manage their relationships with customers using social media communication channels like Facebook, Twitter or LinkedIn.

  1. Social Media Management Platforms

They usually come with built-in analytics and user management tools that allow you to schedule posts, track your followers and monitor your competitors' activities. Some platforms even let you analyze the performance of specific campaigns over time or compare how content performs on different channels. Examples include Hootsuite and Sprout Social.

  1. Social Media Monitoring Tools

Monitoring tools let you see what people are saying about your brand online so that you can respond quickly when something negative happens (and praise people who say nice things). These tools usually provide real-time alerts about mentions and alerts from keywords or hashtags related to your brand or industry. Examples include Google Alerts, Mention and Social Mention.

  1. Content curation tools

These tools help you find interesting content from around the web on various topics. Some content curators focus on images or videos, while others feature news stories or blog posts. You can use these tools to discover new information about your industry or interests and share that information with your followers on social media.

  1. Social networking platforms

Social networking platforms allow users to create profiles, follow other users and post updates about themselves and their interests on an ongoing basis. Some examples include Facebook, Instagram and Twitter (among many others). These platforms are used by millions of people every day for both business-related activities such as marketing campaigns.

  1. Customer relationship management (CRM) tools

CRM tools such as Salesforce allow companies to track interactions with customers and prospects over time by managing customer information in one place. This enables businesses to maintain a consistent level of service across all channels while ensuring that customer feedback is captured so it can be used to improve future offerings

  1. Content curation tools

These include Feedly and Flipboard, which allow you to keep track of all the content being shared on social media. You can filter out certain types of content by keywords or topics so that only relevant posts appear in your feed. This is important because it helps you identify trends within specific subject areas to know what people are talking about at any given time.

  1. Social media scheduling apps

These allow you to schedule posts at specific times or as frequently as possible. Some also offer reminders before the post goes live so that it doesn't get missed by accident.

  1. Dropbox and Google Drive

File sharing sites like Dropbox and Google Drive allow users to upload files and access them from any device that has an Internet connection. This is useful if you have large files that you want to access quickly when needed or if you need to share specific documents with others who aren't using the same computer as you.


  1. Flickr and Imgur

Image sharing sites like Flickr and Imgur let users upload images that can be viewed by anyone who visits their page through a web browser or mobile app. These sites are often used by bloggers or other individuals who want their photos available online without hosting them on their own server space.

  1. Social Advertising Tools

These tools help you create ads on social media platforms like Facebook or Twitter that drive traffic back to your website or blog. Hopefully, they will convert into sales leads or customers through an e-commerce site like Shopify or BigCommerce.

  1. Facebook Insights

This tool helps you track how well your Facebook page is performing. It will tell you what types of posts are most popular, which countries your fans are from, where they live, how old they are and more.

  1. Facebook Ads Manager

This tool allows you to create and manage ad campaigns on Facebook. You can choose which demographic groups to target with your ads and limit their reach by country or period.

  1. SEO (Search Engine Optimization) Tools

The SEO tools help analyze your website's performance and give suggestions to improve it. These include advanced keyword research, competition analysis and backlink analysis.

  1. Hootsuite

This tool helps you manage all your social media accounts in one place. You can also see what's going on across multiple networks and schedule updates in advance so that your content goes out at the right time.

Hootsuite is a web-based dashboard that lets you manage your social media accounts in one place. It offers features like analytics tools, alerts, scheduled posts and more. The free version only allows you to connect to three social networks, but there are paid plans for more prominent companies that want more than three profiles or more advanced features like access control or advanced analytics tools.

  1. TweetDeck

Another popular Twitter management tool that lets you schedule tweets and monitor conversations on multiple Twitter accounts at once.

  1. Ecommerce platforms

These platforms let you sell products on multiple platforms such as Facebook, Twitter, Pinterest, Instagram, etc. Some examples include Shopify and Bigcommerce.

  1. Conversion optimizers

These optimize websites for search engines, so they rank higher in search results for specific keywords or phrases people search for when trying to buy something from your website. Some examples include Google Analytics and Optimizely (if you're using WordPress).

  1. Commenting Tools

Commenting tools let you interact with people on social media by leaving comments on their posts or replies to your posts. Commenting tools include Sprout Social's Comment Creator, Disqus and Facebook Comments.

  1. Social News Sharing Sites

Social news sharing sites like Digg allow users to submit links related to current events or interesting topics from around the web so that other users.

  1. Publishing Tools

These are used to post content on your website or blog. Examples include Hootsuite and Sprout Social.

  1. Social media schedulers

These tools allow you to schedule posts in advance to go out when you want them to. Some of these tools also let you organise other types of content. For example, if you wanted to share a link or image on Facebook, it would be easy to do this through one of these programs.

  1. Microblogging platforms

These are websites where people can post short updates (or "tweets") to share with others. Examples include Twitter and Tumblr.

  1. Community Building Sites

Community building sites allow users to join groups or create groups where they can share content, organize events and discuss topics related to their interests. You might also find these sites helpful if you're looking for a place where people like you can come together to discuss issues or problems they have in common.

  1. Hashtag Tracking Tools

Hashtag tracking tools allow you to see how many people use specific hashtags on Twitter and Instagram. This can help you find trending topics that could benefit your business or campaign.

  1. Communication tools

These are the most widely used social media tools, including Facebook, Twitter, LinkedIn, and Google+. Communication tools allow users to share information and discuss topics of interest. They also allow users to connect with other people who may be able to help them out professionally or personally.

  1. Collaboration tools

Collaboration tools enable users to work together on projects in real-time. Some popular collaboration tools include Google Docs, Dropbox, Evernote and Basecamp.

  1. Forums

A forum is a type of website where people discuss sports or politics. Meetings are often organized by category so that visitors can find what they're looking for quickly without searching through all of the posts on the site's homepage (or "home page"). Some forums also require registration before

  1. Social Media Dashboard

A dashboard is a tool that provides all the information you need about your social media accounts in one place. You can use dashboards to monitor posts, respond to comments, schedule posts and track performance metrics. Social media dashboards are often integrated into CMSs or used as standalone tools.

  1. Image Hosting Services

Image hosting services let you upload images to their servers, so they're not taking up space on your hard drive. This is especially useful if you use a lot of photos in your content marketing efforts because it allows you to use the same image over and over again without having to worry about storage space or file size limits on social networks like Facebook, where photos can take up a lot of space and slow download times for pages with lots of images on them.

  1. Sprout Social

This platform is designed for SMBs and offers a free plan that includes social listening, management, engagement, and analytics capabilities.

  1. Brand24

This tool provides real-time updates on mentions of your brand or competitors' brands across Twitter, Facebook, Google+, Instagram, YouTube, etc. You can also use it to monitor hashtags.


A recipe-based service lets users create actions based on triggers in other apps. For example, you could have a trigger that sends an email whenever someone retweets one of your tweets.

  1. SocialOomph (Socialoomph)

Another tool that lets you schedule posts across multiple social media platforms, but it also has some helpful analytics features built-in too

  1. Podcasting sites

Podcasting allows users to listen to audio files containing music, interviews, or other audio content that can be listened to on-demand day or night (or even when offline). Examples of podcasting sites include iTunes, SoundCloud, and Spotify.

  1. Twitter

Twitter is an excellent platform for getting your brand out there and keeping up with what's happening daily. You can use this tool to post updates about new products, promotions, sales, and more. It also allows you to follow other companies to see what they're doing and share their content with your followers.

  1. Facebook

Facebook is another great place to post updates about products or special offers relevant to your business. The key with this network is to ensure that you don't spam people with too many posts at once — otherwise, they'll get tired of seeing them and stop paying attention altogether!

  1. LinkedIn

LinkedIn is focused more on professional networking than anything else (hence why I include it on this list despite its lack of social features)

  1. Influencer identification tools

These help you identify influential people within a particular industry or niche so that you can reach out to them and get them involved in your campaign.

  1. Facebook Groups

Facebook Groups are a great way to connect with people from all over the world, and they're free. You can create private or public groups, which make it easy to share information with a group of people who have similar interests.

You can also create group events and invite others to attend. When you join a group, you'll receive notifications about what's happening, including when new members join, or posts are made.

  1. Grammarly

This is a free tool that helps you improve your writing on websites like Facebook, Twitter, or LinkedIn. It checks for spelling errors, grammar mistakes, and style inconsistencies.

  1. Feedly

Feedly is an excellent tool for those who don't have time to go through their various social media accounts every day. Feedly allows you to view all of your feeds from one location, so it's easier to catch up on what's happening in each account without logging in multiple times per day.

  1. Data collection tools

Marketers often use these to track social media campaigns. They typically include analytics, heat maps, sentiment analysis, and more.

  1. Facebook Messenger

This application allows you to send instant messages to your followers directly from your Facebook page. Messenger also enables you to send stickers, GIFs, and other files directly from the app.

  1. Facebook Live

This fantastic tool enables you to broadcast live video content directly to your Facebook page. It's an excellent way for brands to start engaging with their audience by revealing events or promotions in real-time!

  1. Twitter Polls

This tool allows you to create polls for your followers on Twitter. You can ask questions about anything from current events or trending topics or even get feedback about new products or services! Another great use for Twitter polls is asking people what they'd like to see more of from your brand on social media!

  1. Instagram

This photo-sharing platform was created in 2010 and allowed users to post pictures and videos up to 60 seconds long that can be edited with filters before posting them online. Instagram is particularly popular among younger audiences who want an alternative way to share their experiences and express themselves visually rather than just through text.

  1. Community building tools

These help you grow an audience that is interested in what you have to say and will follow along with whatever new content comes out from your brand or organization.

  1. Crowdfire

Helps manage Instagram profiles and build connections with other users.

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